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Yes! They are all mass media and storytelling terms. The ‘hook’ is the thing that you use to grab someone’s attention; a splashy headline or a cryptic advertisement, something to make the audience pay attention and follow you. Rushes, also called dailies, are collections of raw, unedited footage. Soft Focus is a variety of technical flaw but can be used to blur an image on purpose, and Diegesis is a method of exposition. Obviously they all have double meanings and can be interpreted in different ways, and the contents and context of each chapter also affects and reflects the titles (I hope).

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Yes it is, and yes there is ;)

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FLASH NO LIKE ME. ME NO LIKE FLASH. PENCIL GOOD. MOD SMASH PUNY CRASHY PROGRAM okay well not really but yes I infinitely prefer using traditional pencil animation to any other form, but you can do paperless animation in Flash so I don’t mind doing that once in a while (except I don’t have flash on this computer so…)

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