When they realized women were using their sacks to make clothes for their children, flour mills started using flowered fabric for their sacks. The label was designed to wash out.
1939 Kansas Wheat…
holy fuck that’s the cutest marketing scheme i’ve ever heard of
‘buy our flour it’s going to make the nicest bread and the sweetest dress!’
yes thank you ok sold
There was also a chicken feed company that did this. My great-grandmother used to recycle the chicken feed bags to make dresses for my grandmother. That was also a pretty common practice; you can read about it in the Kit series of the American Girl books.
Okay but think about being a little girl wearing flour-sack dresses because your family can’t afford dress fabrics, and you’re always embarrassed because everyone else knows. And then one day you get to saunter into school showing off your cute little flowery dress. Because a company decided to add something to its product for a reason other than just making money for itself. Isn’t that great?
They made pretty nice clothes, too, as flour sack fabric has to be fine and tightly woven to prevent the flour from working its way through.
When WWII hit, it amped up and it wasn’t just children wearing them. Apparel fabrics were rationed, but flour sack fabric wasn’t. Flour companies started competing to see who can make the prettiest, most appealing flour sack flower print. If you look at some 40s war-era patterns, they have interesting seam lines designed to utilize the narrower fabric widths of sacks instead of bolt yardage.
lilytora reblogged this from lucifermutual
dr-seacaptain liked this aspoopybettafisch reblogged this from legitopal
wrap-me-up-in-a-blanket liked this
sir-cyrus-motherfucker reblogged this from gearsofbellona
wonderlustedchild liked this
gearsofbellona reblogged this from legitopal
legitopal reblogged this from seductivejellyfish
salonduthe reblogged this from mademoisellelapiquante
nattryon reblogged this from lanternmaya
averysmallkitten liked this
razayaweek reblogged this from lanternmaya
lanternmaya reblogged this from h-brook-writes
mafia-do-arco-iris liked this
shadowkittycrescent reblogged this from phuckinwicked
cantdewwrite reblogged this from whatisarchaeology
cantdewwrite liked this
invisiblekat57 liked this
dragonsncrap reblogged this from spacemoonsam
unabashedlystarstruckhottub-b133 liked this spacemoonsam reblogged this from iseesmoonlight
spacemoonsam liked this
shortymcgingerface reblogged this from lesquatrechevrons
hockey-doll reblogged this from lesquatrechevrons
caravanslost liked this
lesquatrechevrons reblogged this from modmad
docmartens-succulents reblogged this from iseesmoonlight
docmartens-succulents liked this
uselessukuleles liked this
uselessukuleles reblogged this from iseesmoonlight
iseesmoonlight reblogged this from mlmicarus
nikotinfrei liked this
pk-17 liked this wordthewords reblogged this from toedeloetjes
harmonicacave liked this
mrperson3000-blog liked this an-gor liked this
spottedfieldsofdaisies reblogged this from beautifullights1
texmo liked this
bunxhead reblogged this from lastoftheflyinggraysons
usaxko liked this
argentumindustries liked this
aredheaddecidedyouneedablog reblogged this from bewitched-bothered-and-baffled
soulfulalpaca reblogged this from lastoftheflyinggraysons
b-liss-fully liked this
whentheaugureycried liked this
pepperkittymeow reblogged this from vonnepsa
- Show more notes